{"id":13723,"date":"2024-02-11T17:27:36","date_gmt":"2024-02-11T17:27:36","guid":{"rendered":"https:\/\/www.mlecharbinger.org\/?p=13723"},"modified":"2024-02-11T17:27:39","modified_gmt":"2024-02-11T17:27:39","slug":"umg-withdraws-music-from-tiktok-thousands-of-videos-muted","status":"publish","type":"post","link":"https:\/\/www.mlecharbinger.org\/?p=13723","title":{"rendered":"UMG Withdraws Music from TikTok- Thousands of Videos Muted"},"content":{"rendered":"\n

By Marlon Bojorge<\/a><\/p>\n\n\n\n

Following the January 31st expiration of the licensing deal between TikTok and the Universal Music Group (UMG), UMG will no longer allow its music on TikTok. <\/p>\n\n\n\n

In an open letter<\/a> to the artist and songwriter community on its official website, UMG says this was because of \u201chow little TikTok compensates artists and songwriters, despite its massive and growing user base, rapidly rising advertising revenue and increasing reliance on music-based content.\u201d<\/p>\n\n\n\n

However, on its community tab found in their official website, TikTok  released an official statement<\/a> claiming an agreement was not met due to UMG placing \u2018their own greed above the interests of their artists and songwriters.\u2019\u2019<\/p>\n\n\n\n

Regardless, the new agreement may pose some issues in the future. Because UMG is one of the largest record labels in the music industry, covering major artists like Drake, Taylor Swift, Bad Bunny, The Weeknd, Kendrick Lamar, Harry Styles and Olivia Rodrigo, their music is all over TikTok in the form of edits, trends, dances, memes, and advertising.<\/p>\n\n\n\n

The complete removal of UMG\u2019s music is a long process, which is why the major effects have not been felt; but people enjoying the new era of TikTok may soon become frustrated. Hundreds of videos they may have liked or favorited will be muted. Companies and the creators they are paying to advertise them will need to ensure that old advertisements and new ones don\u2019t use UMG music. Editors may need to completely re-edit their edits to new songs. Several trends and dances will cease to exist.<\/p>\n\n\n\n

Some have already seen these effects. For instance, pop rock band One Republic\u2019s videos have been mass muted. This could limit their follower interaction and reduce the amount of pay they get from videos. Although a minor issue for larger artists, this can be detrimental for smaller creators who are trying to get a following or rely on their TikTok accounts.<\/p>\n\n\n\n

Many creators, however, do not seem to be deterred. Using things such as licensable music covers, other artists and music that do not fall under the UMG licensing agreement, and TikTok original sounds, they have been able to keep producing content.<\/p>\n\n\n\n

This expiration does indeed mark a new era for TikTok, generating both creativity and frustration for many. Only time will tell what the long-term effects of the new agreement will be.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Universal Music Group has decided not to renew its licensing deal with TikTok this year. As such, thousands of videos have been and will be muted. Read about the effects of this decision, as told by Marlon Bojorge.<\/p>\n","protected":false},"author":1,"featured_media":13724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"ngg_post_thumbnail":0,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3,15,11,19],"tags":[1331,2737,2861,4917,4124,4187,4918],"class_list":["post-13723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-entertainment","category-news","category-tech","tag-entertainment","tag-music","tag-news","tag-technology-2","tag-tiktok","tag-trends","tag-universal-music-group"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t