Why Authenticity Still Cuts Through a Design-Obsessed Generation
Approval is a survival method that can be linked to time as early as humanity itself. By staying neutral and sticking to what you have already seen work, you can consider yourself “safe”. This is especially important in our modern day era, where even one sign of difference can be broadcast online and ripped to shreds by people across the world.
But why is this? For what purpose does someone find in destroying uniqueness? The answer lies in socially constructed aesthetics, and the algorithms that reinforce them.
Algorithms are computer systems that decide what types of content people will see based on engagement and popularity. Over time, these repeated visuals form socially constructed aesthetics, or unspoken rules about what is considered “good,” “acceptable,” or “normal.”
For Gen Z design is everywhere. From creating instagram layouts to curating pinterest boards and playlist covers, we have become a generation built upon these ideas. Design is no longer something reserved for professionals but rather has been shaped into a daily language we all speak.
When everything is polished, nothing feels personal. These so-called perfect designs come across as manufactured rather than intentional, blending into a sea of identical visuals that feel empty and staged.
Instead of genuine expression, many creators repeat the same aesthetics simply because they are trending and because everyone else is doing the same thing. This constant regurgitation strips visuals of meaning and leads to aesthetic burnout, where trends lose their impact almost as quickly as they appear.
So what keeps people engaged? Authenticity. Authenticity is defined as “the quality of being genuine or real” according to vocabulary.com. It is a way beyond just words or actions to share a part of yourself, and in a world where nothing seems real this is a major deal.
Tyler, the Creator, a Grammy‑winning rapper, producer, and fashion designer who challenged hip‑hop and fashion norms with his bold, unconventional style. In a GQ interview, he highlighted the importance of personal expression, saying, “Don’t wear what I wear ’cause I wear it; wear what you like.”
Early in his career, his chaotic visuals, bright colors, and playful designs were criticized as unpolished and too strange. By embracing his personality in both his music and fashion, Tyler showed that authenticity can become a signature style and a lasting cultural influence.
Another example is Björk, an Icelandic singer, songwriter, and multimedia artist, who has consistently defied pop music and fashion conventions. In an interview with The Talks, she stresses the importance of expressing oneself honestly and resisting conformity, stating, “I think it’s very important to be different.”
Her avant-garde music videos, unusual costumes, and infamous swan dress made her stand out but also led to early skepticism and misunderstanding from critics and audiences. Despite early resistance, Björk’s unwavering commitment to her vision created a lasting cultural impact, proving that originality ultimately commands attention.
Authenticity proves that real impact doesn’t come from following the rules, it comes from breaking them. When creators take risks, embrace their individuality, and resist fitting into a pre-made mold, they inspire others to do the same.
In a generation surrounded by polished visuals and constant approval-seeking, it’s the unique, imperfect, and genuine voices that leave the deepest impression. Standing out isn’t just about being seen, it’s about being remembered.
Young people can still take inspiration from creators without turning it into limitation by focusing on what genuinely resonates with them on a personal level. Authenticity means filtering influence through lived experiences, values, and emotions rather than copying a finished look or persona.
It appears in everyday choices that feel honest and intentional, even if they do not align with current trends. Being authentic is less about standing out and more about staying true to oneself without performing.
